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Cloud Strategy = Business Strategy

Updated: Nov 25, 2021




In a recent press release from Gartner, found here, they said "there is no business strategy without a cloud strategy". We say they are 100% right. The pace of change that we have witnessed over the last few years is telling us that every single customer is on that journey.


In the same press release Gartner have highlighted the expected cloud revenues, that's just the normal spin in every post, are expected to increase by $66bn to $474bn in 2022. If Gartner are right, there will be some huge activity in this space, especially when you need to monitor every step along the way. However, apart from the $, the really interesting snippets to take away are:

  1. By 2025, Gartner estimates that over 95% of digital workloads will be deployed on cloud native platforms. Just think about that for a second, that's a huge amount of development that is required in a shift from traditional datacenter components to containers and clusters. If this estimate is true, then for APM and Digital Transformation vendors, its time get noticed.

  2. Low-Code and No-Code technologies will triple by 2025. Many of our customers are already using this approach and software delivery lifecycle times are being cut from days to hours when launching the next big thing. LCNO means cleaner code, fewer issues and faster deployment. Again, only possible with the right tooling in place.

  3. SASE, secure access service edge, is the fastest growing opportunity in the network and security space. True again, the move from big DC's to the edge is happening. LCNO makes this possible, pushing applications and data closer to users actually is a simpler than you think.

The three statements above are firing shots for every CxO to take note. Without a cloud strategy, there will be no business strategy. Cloud First, Always On, whatever you call it, make sure you understand exactly what it means, how to get there and what done looks like.


The move from your old datacenter in an industrial estate is not such a big challenge if you understand the contents and inter-dependencies. Deploying the right tooling today will allow you set a baseline to measure what now looks like, a critical first step as you plan ahead. Whether you start from the ground up and build out new cloud platforms, or run in parallel and dual run for a period of time, you can only measure improvement and success with the right tooling in place.


In an example of digital strategy and perfect execution, one of our consultants has first hand experience when he was part of an APM team at the largest shipping and logistics company on the planet. The company embarked on a digital transformation journey way back in 2013, they had little online presence other than corporate websites. Bookings (revenue indicator) were via email, edi, fax and through customer service centers via phone. Daily reports were issued from BI platforms to measure booking volumes, these gave the only insight into business performance for anyone outside finance. Any monitoring included system availability only, nothing about speed or throughput.


Understanding user behavior and daily load figures were metrics that were "ask IT" questions, wait a day or two and you got a report, but could we trust the figures? By early 2014 a deployment of APM tools gave operations & transformation teams insight to understand throughput, booking types, common failures, peaks and bottlenecks. Online services were launched and opened up to pilot users in specific countries to test the water. Was shipping ready for online? The APM tools did more than just monitor, they allowed the development teams to prioritize problematic or slow performing areas in the end to end processes. The pilot user transactions were modeled and understood, improved in a series of release cycles to make the platform faster and scalable. Instead of guessing, decisions were based on facts and it prioritized improvements to make user experience better and a system design that was future proof.


As the popularity of online bookings spread across globe, within two years, nearly 95% of all bookings were online. This equated to 15% of world trade, so not just a typical figure to be impressed by, it had meaning. This transformation spearheaded company growth and set them apart from any competition, the right strategy changed everything. The data from the very first online booking remains in place, the metrics that represent growth have been a common reference for architects that got the strategy so right.(they nailed it!) The right tooling really does enable digital success, the right tooling must be part of every strategy.


Visibility Platforms are positioned to help by bringing together the very best tooling vendors in the industry. We have skilled consultants that can make sure nothing is overlooked or forgotten about. We can help you define your strategy and ensure the right tooling is in place to track your journey from the beginning to the end.


Reach out via email info@visibilityplatforms.com for a conversation about how we can help.